Headless Shopify & marketing platform for cocktail studio

Ungarnished is a London-based cocktail studio founded by world-class mixologist Angelos Bafas. The studio designs high-impact beverage programmes, streamlined bar systems, and drinks that define venues. Beyond consultancy, the brand needed a digital platform to showcase their work, share industry-leading recipes, and drive direct-to-consumer e-commerce—starting with Angelos’ debut cocktail book, Hyper Drinks, with upcoming merchandise and further publications in the pipeline.

Taking inspiration from the photography style and the raw, minimalist aesthetic of the book, we created the visual brand identity for Ungarnished from the ground up. We translated this direction into a fast Headless Shopify store and marketing platform tailored to the brand’s luxury, systemised ethos.

At the core of the e-commerce experience is a highly polished custom cart featuring optimistic UI updates and cross-browser tab synchronisation, ensuring state is preserved seamlessly across tabs and windows without friction. To support content and organic reach, we integrated a dynamic blog engine capable of publishing detailed cocktail recipes and editorial stories, complete with embedded, shoppable product cards. Under the hood, nested Schema.org structured data was implemented across the site to maximise search engine visibility for both products and recipe content.