Studio Smith-Cordell
Protea flowers
Flowers from the Grove

Custom e-commerce website for an independent florist

Web Design
Web Development

Native Flowers Delivered.

Flowers from the Grove is an independent florist specialising in native Australian flowers in Sydney’s Inner West. They found prospective clients through their social media presence for events and bouquet delivery. They decided it would be challenging to continue to scale their business without a professional website for lead capture and retail sales.

Flowers from the Grove

Automation through APIs.

Flowers from the Grove provided a copy of their circular logo and some product photography to Studio Smith-Cordell. With only that as a starting point, we expanded on Flowers from the Grove’s brand tool kit by creating alternative logo variations for different screen sizes, selecting new typefaces, and a colour palette that complemented their logo. After copywriting and website design, the interactive and responsive e-commerce website was developed in Webflow. Using Webflow’s API, we created multiple automation flows to reduce manual processes, such as post-sale bookkeeping.

Flowers from the Grove
Flowers from the Grove
Flowers from the Grove
Classic Native Arrangement product page on the Flowers from the Grove website
Wedding enquiry form on the Flowers from the Grove website
A bouquet of flowers
The research and knowledge that Max brought to the table was invaluable. The website is on brand and represents exactly Flowers from the Grove online. It’s a beautiful online shop with easy backend systems I can manage.
Emma Chapman
Flowers from the Grove