Studio Smith-Cordell
Studio Smith-Cordell
Site for Isabella Vranic wins Vice SOTD

Site for Isabella Vranic wins Vice SOTD

Our latest recognition celebrates the power of personal branding done right, showcasing how thoughtful design and custom functionality can amplify individual expertise and create meaningful connections with audiences.

We're excited to share that our project for Isabella Vranic has been awarded Site of the Day, marking our second recent recognition in the Vice Website Awards. This project represents everything we love about working with passionate individuals who are ready to make their mark in the digital space.

Isabella Vranic came to us with a clear vision: she wanted to expand her personal brand as a digital marketing professional while creating a platform to educate others about diabetes through her podcast, "Diabetes Decoded." The challenge was to build a site that could seamlessly blend professional portfolio functionality with podcast hosting capabilities, all while reflecting Bella's expertise and authentic voice.

The result is a fast, responsive website that goes beyond typical portfolio sites. We developed a custom podcast audio player that persists between pages, allowing visitors to continue listening while exploring Bella's work. The player even saves audio progress, so users can pick up where they left off if they accidentally close their browser. An automatically generated RSS feed ensures the podcast reaches all major platforms, extending Bella's reach beyond her website.

What makes this project particularly rewarding is how it demonstrates the impact of purposeful design. Bella isn't just showcasing her marketing expertise—she's using her digital skills to address real challenges faced by people with diabetes. Her site becomes a hub for both professional opportunities and meaningful advocacy work.

This recognition reinforces our belief that personal branding websites should be more than digital business cards. They should be platforms that amplify expertise, facilitate meaningful connections, and enable individuals to share their unique perspectives with the world. This project for Isabella achieves all of this while maintaining the technical excellence and user experience standards that define our work.

As we celebrate this award, we're reminded of why we're passionate about working with forward-thinking individuals and brands. Whether it's a startup looking to make waves or a professional ready to expand their influence, great digital experiences start with understanding what makes each story worth telling.