Studio Smith-Cordell

Empowered Brands

Branding is a critical aspect of any business. It helps to establish a unique and memorable identity that can differentiate a company or product from its competitors. Through branding efforts, businesses can effectively communicate their values, mission, and message to their target audience, ultimately building trust and establishing a loyal customer base. Additionally, a well-defined brand strategy can drive demand for products or services and contribute to the overall success and growth of the business.

Branding Process



The process starts with a discovery meeting to gauge the project’s scope and get to know your business. A design proposal is then created based on the findings. Once both parties are on the same page, a contract is signed, and a deposit is collected.



A strategy session is held with key stakeholders to thoroughly examine the business's goals, objectives and target audience. The insights from this session are distilled and defined as the business purpose, customer persona, market position, and big idea. These elements serve as guiding principles for design and marketing decisions moving forward.


Creative Direction

After the strategy is developed, it must be translated into a Visual Identity. Moodboards, which are collections of inspiration, references, and visuals that convey the desired feelings and aesthetics, are created to ensure alignment with the strategy. This step defines the look and feel of what must be designed.


Logo Design

Once the Creative Direction has been signed off, asset creation begins with logo design. The goal is to create a unique and recognisable mark that reflects the brand’s personality, appeals to the larger audience, and evokes the desired feeling.


Identity Design

The visual identity is further developed by defining typography, colours, photography/illustration/icon styles, and other necessary visual elements. Mockups of marketing collateral are also created to provide a visual representation of how they will appear.



Upon completion of the creative process, the entire visual identity is presented, any necessary revisions are made, and all approved deliverables are transferred to the brand. This final step ensures that the brand has all the essential assets to effectively communicate its desired image and message.